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Shell & Whitmore Reliability Solutions

Shell & Whitmore Reliability Solutions is an industrial lubricants and reliability-solutions business formed as a joint venture between Shell’s U.S. lubricants business and Whitmore Manufacturing.

Overview

Primary Industry

Industry / Market Segment

  • Industrial Lubricants and Reliability Solutions

Services

Work Summary

Culture Pilot’s work has explored a distinct go-to-market position and voice for SWRS, with strategic recommendations visualized through alternative creative directions for potential advertising campaigns. The scope centered on advisory and concept development.

Related Organizations

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