Work / client index
Better Make Room
Better Make Room is a national public-awareness campaign within Michelle Obama’s Reach Higher initiative, encouraging young people to pursue education beyond high school.
Overview
Primary Industry
Industry / Market Segment
- Higher Education Access & Public Awareness
Work Summary
Conceived and orchestrated by The Black Sheep Agency, the initiative brought together a collective of leading creative minds to envision a national campaign around a shared vision and purpose.
Led by Tim DeSilva, Culture Pilot’s contribution to the first stage combined strategic advisory with human-centered design workshops to guide teams through foundational brand strategy, naming, and positioning around a unified strategic direction for the campaign.